The Exclusive Designs of Every Door Direct Mail Postcard

As known to everyone, a crucial element in marketing is designing postcard. A good postcard design makes message easier and clearer to understand besides attracting target audience. A valuable tool for modern marketers is none other than simple but elegant low-cost postcards. A flood of top quality sales leads and traffic to the website can be produced by a postcard. A thick card stock should be chosen for EDDM Retail. The heavier paper stock is more durable and ling-lasting than ordinary thin paper. The message of the postcard ought to be simple. Since a lot of information is bound to confuse readers and readily causes the target audience losing attention and interest on the item sold, simple postcard advertising is a key to success. For target audience to accurately comprehend postcards’ message, correct font size and font style should be used. Since sans-serif font like Arial, Verdana and Tahoma has a sharper and cleaner look, on the postcards one needs to employ at least 10p font size and use such fonts. Rather than one or two colors combination, according to a market survey, it is proved that people are likely to respond to a colored and feature postcards that are fully designed. This is because postcards are bound to capture the attention of readers and observers, especially those featured with visual cues. Good color schemes ought to be employed like red, yellow, oranges and neon colors which is recommended by most consumer experts to entrepreneurs.

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